Jennifer Lawrence: a PR nightmare or dream client

Posted on November 20, 2013

Originally this week I was going to speak about branding our own image to the public eye but after listening to current Entertainment news this week, I think an article about Jennifer Lawrence can display image branding better than I can. Within the last couple weeks I have seen a lot of buzz and interviews with Jennifer Lawrence with the new “Catching Fire” movie coming out from the Hunger Games (which the movie is premiering this weekend). Now honestly, I’m not into the Entertainment industry at all.  I watch two television shows, one being SportsCenter, and I haven’t seen a new movie in a year.  But I know who Jennifer Lawrence is from her ridiculously funny personality and interviews. Buzzfeed posted an article on November 19, 2013 with all of the ridiculous quotes she has had and praised her honesty with her audience.  She is the definition of quirky unfiltered humor.  When reading this article and her quotes I couldn’t help but begin to laugh.  

Words for the wise: don’t read this article at work, you will get funny looks when you begin laughing and choking on your coffee sitting at your desk alone.

Now this article called “21 Times Jennifer Lawrence Totally Nailed The Whole Interview Thing”, talks about Jennifer’s honest and sometimes unfiltered or inappropriate responses. She gives her honest opinions about everything reporters ask and often handles situations in the most awkward ways possible. But throughout the whole thing she is herself. Something many people might agree is missing from the Entertainment industry. As someone who refuses to watch television because of this, I actually relate to Jennifer Lawrence and see her as a sincere person. Now from a public relations stand point I can’t decide if her team is often horrified by her answers or take them in stride to help build her image. I would hope the latter is the actual technique and angle.

Even though this article shows Jennifer Lawrence doing ridiculous faces on live interviews, talking about her adjusting herself, and even saying “Well screw them” on an interview, she always acts the same ways. While I wouldn’t encourage a client to say that exact phrase on television, it is believable if you follow her career and realize her personality. These ridiculous actions and responses are what make her personality visible to audiences like me. Having a quirky sense of humor or having an awkwardness to her personality is what makes her stand out from the crowd, and not in a Miley Cyrus kind of way. Jennifer Lawrence shows how in the entertainment industry, you can still be yourself and be loved by millions of fans without being criticized for them. Now even though she says some ridiculous and inappropriate quotes to the media, my opinion is that Jennifer Lawrence would be a good client to work for. She has always owned her personality and even though some viewers may not appreciate it, there is no reason to apologize for being herself. Maybeee a little reputation management but none to the extent of recent stars in the headlines.